PWR House Pilates

Welcome to PWR House Pilates.

Founded by Genevieve McMullen, PWR House Pilates is a fresh, welcoming reformer Pilates home studio offering personalised 1-on-1 classes.

We had the privilege of crafting their brand identity, art direction, and website to introduce this vibrant new studio to the market. Inspired by Genevieve’s upbeat energy and the dynamic flow of Pilates movements, the brand was designed to capture that same vitality.

With a strong focus on personality and charisma, PWR House Pilates truly stands apart — empowering clients to feel confident, energized, and connected.

 

Services

Branding & Visual Identity
Art Direction
Website Design

A promotional graphic with a split design. The left side has a rust-colored background with white text that reads, "1 ON 1 REFORMER PILATES DULWICH," and a small logo reading "PWR HOUSE PILATES". The right side features a woman with blonde hair in an
Color palette featuring six different color squares with the text 'PWR HOUSE PILATES' inside each square in various formats and backgrounds, including green, orange, beige, black, and white.
Woman laughing and exercising with a Pilates roller outdoors at PWR House Pilates.
Woman performing a handstand exercise with a purple exercise ball at home gym, holding onto a black step bench, with indoor and outdoor garden views.
A woman performing a yoga pose outdoors with the text "The Power of Movement" overlaid and a "PWR House Pilates" logo at the bottom.
A woman practicing Pilates on a reformer machine in a modern kitchen or living space, with text emphasizing body strengthening and toning.
Person in blue workout clothes exercising on a stationary bike in home kitchen, with large white text reading 'HOME & HOUSE' overlaid.
Person holding green tote bag with text, standing on cobblestone ground.
Screenshots of a Pilates studio website featuring two pages: one with a smiling woman holding a Pilates equipment, and another with a woman exercising on a reformer machine in a bright room with large windows and outdoor scenery.
Woman performing reformer Pilates exercise on a Pilates reformer machine in a modern apartment with bar area and framed pictures on the wall.
A woman performing a plank exercise with one arm holding a purple kettlebell, on a black exercise step in a gym or studio with an outdoor patio and garden view in the background. The text overlay says "The Power of Movement" and "PWR House Pilates."

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