Duck Duck Goose
We build brands that we love. We are Duck Duck Goose.
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Lucky Pants

Lucky Pants is a new mens underwear brand that team DDG built from scratch including designing, manufacturing and, eventually, launching.

This project has involved everything from building a marketing strategy from the ground up, to getting products in hands, all while producing a tangible product to the best possible quality.

Name Generation / Identity / Website / Marketing Strategy / Photography / Marketing Material / Newsletter / Art Direction

theluckypants.com

Lucky Pants

Lucky Pants is a new mens underwear brand that team DDG built from scratch including designing, manufacturing and, eventually, launching.

This project has involved everything from building a marketing strategy from the ground up, to getting products in hands, all while producing a tangible product to the best possible quality.

 

What We Did

– BRAND DEVELOPMENT

– VERBAL BRANDING

– ENVIRONMENTAL SIGNAGE

– DIGITAL & PRINT DESIGN

 
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